Bristol, UK, May 28, 2014. UNIT4, the global leader in software that supports business change, today announced that it has entered into a partnership agreement that will see Crimson Consultants develop, deliver and support student and business engagement CRM (Customer Relationship Management) solutions for the UNIT4 Campus platform in the UK - UNIT4 Student and Business Engagement powered by Crimson Dynamics.
The partnership with Crimson Consultants is aligned to UNIT4’s strategy of providing rich functionality based on the latest technologies to help Further and Higher Education institutions provide exceptional services to all their customers.
UNIT4 Student Engagement will manage the relationship between the institution and students from initial contact or enquiry through to alumni; UNIT4 Business Engagement will provide a single point of reference for education organisations to record and manage relationships with research funders and external businesses.
“In an increasingly competitive market, technology - and in particular CRM - has a crucial role in improving the level and continuity of services delivered to students and research funders,” said Anwen Robinson, Managing Director of UNIT4 Business Software Ltd. “Crimson Consultants, which focuses exclusively on CRM, has the expertise, experience and focus in this specific area to deliver a flexible solution that will improve the experience for all customers in the campus community.”
As part of the agreement eight of UNIT4’s staff will transfer to Crimson under a TUPE agreement.
“We are looking forward to some exciting challenges ahead” said John Drew, Partner at Crimson Consultants. “Our combined expertise will place Crimson and UNIT4 at the forefront of student and business engagement in post-16 education. We will be utilising the latest cloud, mobile and social techniques and strategies across the solutions.”