Unit4 appoints industry veteran to lead Non-profit Centre of Excellence

London, UK, 

Unit4, a world leader in enterprise systems for services organisations, today announced the appointment of Rob Gethen Smith to lead its Non-profit Centre of Excellence.

Rob is a Not-for-Profit industry specialist having worked in the sector for the last 20 years. Prior to Unit4, he was a partner at charity and membership specialists, Adapta Consulting, where he advised charities and non-profits on the effective use of information systems. He is also a trustee for the international animal welfare charity SPANA, where he chairs the Fundraising and Communications sub-committee. Rob has worked as CIO at Anthony Nolan, Southbank Centre, Tate and Macmillan Cancer Support, and as customer engagement director at Blackbaud, developing business and technology strategies and leading change initiatives. His first role in the non-profit sector was as Head of Membership Services and then Deputy Director of Fundraising at the World Wildlife Fund in the UK.

“Rob’s experience working with non-profit organisations combined with our industry focussed solutions deliver a compelling proposition for customers,” said Jeremy Roche, Chief Product Officer at Unit4. “We understand their challenges and requirements for managing finances and projects carefully while being able to measure and report impact. Rob’s experience means he understands these challenges from a number of different perspectives and can truly partner with customers to provide advice and ensure Unit4 software supports their objectives.”

“Unit4 has delivered tailored solutions to the non-profit industry for many years and has developed a differentiated offering,” Rob Gethen Smith. “I’m excited to bring my industry knowledge to the equation to ensure we continue to lead the non-profit industry for enterprise applications.”

Photography of Rob is available to download here


About Unit4 in Not-for-Profit

Unit4 is in business for people. We’ve specialised in software for service organisations, where people make the difference, since the early 1980s. Today, we build the smartest enterprise applications on the planet. Our technology is central to the organisations we serve – it improves efficiency and productivity, and allows people to spend more time on meaningful work. Using the latest AI, machine learning and digital technologies, our customers can make more sense of business-critical data than ever before. We make a difference to more than 100 of the largest NGOs, non-profit associations and foundations around the world including The Salvation Army, Institute of Cancer Research, Marie Stopes International, The Red Cross, Save the Children International, Conservation International, Norwegian People’s Aid, Rethink Mental Illness, ICIPE, Trocaire, Vinfen, ACDI/VOCA, and MAP International.

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Emma Keates

Global Head of Communications

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