Creating a Campus Your Best-fit Students and Staff Want

Posted by  Jessica Tatlow

The Digital Revolution is now almost the "digital norm." Expectations for high quality modern, intuitive digital technology that enhances the student experience are high, and the bar is continually on the rise. This year marks the 10th anniversary of the iPhone, and yet it's already hard to imagine how we lived without smartphones. AR and VR are not just in games anymore; the technology is maturing past early adopters into the business world. Technological advancement in the workplace is going to accelerate at an even faster pace into 2017, starring the digital assistant, predictive analytics, and others to reduce the administrative burden on working professionals. 

High expectations for the availability of modern digital tools are no longer solely the purview of Digital Natives. Digital Immigrants, many of whom have worked to develop these intuitively designed solutions and apps, are demanding empowering digital experiences too. 

Higher education, an industry perfectly poised to take the pulse of rising digital expectations as the gateway for digital natives entering the workforce, #IRL, is also faced with uncertainty in terms of funding and mandates in the new political reality. Although not at all unfamiliar with competition for enrollment and talent, and the seemingly impossible imperative to always be delivering more with less resources and dwindling funding, this is an especially crucial time for higher education institutions to demonstrate their success.  

Right from go, when a student begins to research colleges and universities and enters the application process, the digital face presented to them sets the stage for attracting students who will succeed at your institution. The same goes for recruiting talented faculty and administrative staff. 

For Students 

Think chatbots that help prospective students through 99% of the most common inquiries, freeing up admissions staff to deal with more complicated questions... or help non-traditional students register in course plans that make sense for them... or help students well into their studies figure out their degree path and any missing requirements before it's too late... or give them access to financial and registration information any time, from any device. 

For Faculty & Staff

Faculty and staff could more easily manage employment administration, like submitting expenses from an app without having to keep track of receipts... or requesting time off via quick and easy workflows. Academic advisors could be alerted well in advance to students who are of getting off-track. Admissions staff could easily keep track of recruitment efforts in a fully transparent way with real-time collaboration. Finance staff could see the most up-to-date financial information any time, in intuitive visual formats. 

Digital is blurring the lines between school, home and work. Institutions need to be available to students and their employees whether they're on a bus, at home studying, in the library, or at work. Being available and easy to interact with digitally puts your institution head and shoulders above the competition, increasing desirability for everyone on campus. 

Read more in our white paper, Digital Innovation Keeps Campuses Competitive. 

Jessica Tatlow at Unit4

Jessica Tatlow

Higher Education and Not for Profit
Jessica Tatlow has been with the company since 2015 as a campaign manager and Director of the North America Marketing team, and now as the Global Marketing Director for Higher Education and Not for Profit. She determines the strategic marketing direction and planning for both the Higher Education and Not for Profit businesses at Unit4 across the full channel mix. Before joining Unit4 Jessica was a marketing consultant for organizations in industries including tech, health and non-profit. Jessica has a Bachelor of Arts from McGill University and a Master of Communication degree from the University of Ottawa.