Unit4 Agresso rebrands to consolidate its position as one of the biggest global software firms
28 January 201020100128
- Unit 4 Agresso is changing its name to UNIT4
- Single, clear name and vision worldwide
- Represents the next stage of company growth
Unit 4 Agresso NV, the global business software company, today announced it is changing its brand name to UNIT4 and will be applying that name across all companies in the group worldwide from February 1st.
This move follows a series of acquisitions in recent years that has seen the company grow to become a top six mid-market ERP software player globally and the 2nd largest European ERP supplier. The rebranding of the group and its subsidiaries represents the start of the company’s next stage of growth.
The group will go to market under the proposition ‘Embracing Change’, highlighting its focus and vision to set the global standard for business software that helps dynamic organizations in both the commercial and public sector adapt to internal and external driven changes simply, quickly and cost effectively.
“The move will give us a single, clear name worldwide, helping us focus our marketing and communications efforts and build a truly global business software brand in the coming years,” said Chris Ouwinga, CEO and President of UNIT4. “Our value proposition ‘Embracing Change’ clearly differentiates us, highlighting our unique focus on helping clients to cope with change in its many forms. It’s a differentiator that is particularly resonant in such uncertain economic and market conditions. With continued investment in all our market leading products, under a single brand and with a powerful unified vision, we will be more focused, prominent and successful than ever.”
The group has a growing number of products and brands around the world. The rebrand will improve global awareness, eliminate confusion in the market and provide a strong and clearly differentiated platform for continued growth.
Note to editors: UNIT4 is the over-riding company brand. Some operations that focus primarily on a single set of products may refer to themselves as UNIT4 Agresso or UNIT4 CODA.
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