Scanmarket Ranked #1 in Info-Tech’s 2025 Emotional Footprint Report with +86 Net Emotional Footprint
Info-Tech’s 2025 Strategic Sourcing Software Emotional Footprint Report delivers an in-depth view into how sourcing and procurement software vendors are perceived by their customers, focusing not on technical performance but on product satisfaction and the emotional dimensions of the relationship. These insights are aggregated into a Net Emotional Footprint score, reflecting the overall tone of customer sentiment.
This year, Scanmarket claimed the #1 position, earning a +86 Net Emotional Footprint and 90% positive sentiment, the highest overall performance among vendors. These results reinforce that vendor selection is as much about trust, collaboration, and value delivery as it is about functionality and performance.
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Why emotions are reshaping procurement technology
Procurement software has long been evaluated on features, functionality, and price. Yet in 2025, those criteria are no longer enough. Today’s procurement leaders are seeking strategic partners, vendors that not only deliver robust platforms but also foster trust, collaboration, and adaptability.
This reality is reflected in the Info-Tech Emotional Footprint Report 2025, which moves beyond technical specifications to measure how vendors make customers feel.
The report captures sentiment across 25 emotional dimensions, including trust, fairness, responsiveness, and innovation, to provide a true picture of the client-vendor relationship.
The 2025 results are clear: among the market leaders, Scanmarket stands out with a Net Emotional Footprint (NEF) of +86 and a Customer Experience score of 8.6. These scores position Scanmarket as one of the most trusted and well-regarded partners in the strategic sourcing software landscape.
The Emotional Footprint Diamond
At the heart of the report is the Emotional Footprint Diamond, which visualizes vendor placement across two axes: perceived cost-to-value and quality of vendor relationships.
Scanmarket’s placement in the upper quadrant signals strong value delivery and deep, positive customer relationships. With 90% positive sentiment, the data shows that Scanmarket is perceived not merely as a technology provider but as a partner invested in client success.
This balance of high trust and strong value has enabled Scanmarket to compete successfully against much larger legacy players while maintaining its reputation for fairness and service.
Scanmarket’s 2025 performance at a glance
The Emotional Footprint Report quantifies vendor performance across multiple key performance indicators. For Scanmarket, the results are both consistent and compelling:
- Customer Experience (CX) Score: 8.6 (highest of all vendors in the report)
- Net Emotional Footprint (NEF): +86
- Value Index: 83
- Positive Sentiment: 90%
- Number of Reviews: 69 (a robust sample size)
These metrics validate Scanmarket’s ability to deliver tangible business value while cultivating strong emotional connections with clients, a rare and increasingly critical differentiator in procurement technology.
How Scanmarket compares
What distinguishes Scanmarket is not necessarily an overwhelming feature advantage but a consistent ability to deliver fairness, transparency, and partnership.
While larger competitors often face criticism for complexity, rigidity, or opaque pricing, Scanmarket’s reputation is rooted in trust and service excellence.
Emotional Footprint summary
The Emotional Footprint summary aggregates customer responses across 25 emotional dimensions. For Scanmarket, three themes dominate: friendliness, fairness, and collaboration.
Scanmarket’s strongest positive emotions
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Friendly (97%) – Clients consistently describe interactions as approachable, collaborative, and human.
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Fair (96%) – Pricing, policies, and processes are perceived as transparent and equitable.
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Effective in negotiation – A standout strength, positioning Scanmarket as a collaborative partner rather than an adversarial vendor.
The data paints a clear picture: Scanmarket is winning on relationship-driven values, friendliness, fairness, and trustworthiness. Clients are overwhelmingly confident in Scanmarket’s ability to support their sourcing strategies without unnecessary friction.
Why emotional performance matters for procurement leaders
Why should procurement leaders care about Emotional Footprint scores? The answer lies in the nature of strategic sourcing software:
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Long-term commitments: Enterprise software often comes with 5–10 year lifecycles. Positive vendor relationships reduce switching costs and long-term risk.
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Trust reduces risk: Fair pricing and transparent practices protect organizations from vendor lock-in and hidden costs.
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Collaboration creates value: Vendors that are friendly and effective in negotiation create a win-win environment where innovation and efficiency thrive.
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Innovation expectations: As procurement becomes more strategic, leaders need partners who are both trustworthy and forward-thinking.
Simply put, the Emotional Footprint is a leading indicator of long-term customer satisfaction, renewal, and potential for expansion.
The bigger picture
The Emotional Footprint Report reflects a larger shift in enterprise technology: the rise of the emotional economy.
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Legacy vendors may dominate on functionality but often falter on emotional resonance, leaving clients feeling like just another account number.
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Enterprise-focused leaders like Scanmarket are winning by prioritizing partnership, fairness, and adaptability, qualities that resonate strongly with large organizations seeking long-term strategic value.
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Future winners will be those who combine cutting-edge innovation with emotional intelligence in their client engagement models.
Procurement, once a transactional back-office function, has evolved into a strategic driver of business value. As the function continues its digital transformation, the vendors that succeed will be those who can deliver both technological capability and trusted partnership.
Conclusion: Emotional capital as a competitive differentiator
Info-Tech’s 2025 Emotional Footprint Report is a barometer of vendor trustworthiness and partnership strength.
Scanmarket’s performance, with a +86 Net Emotional Footprint, 90% positive sentiment, and standout ratings in friendliness and fairness, reinforces its status as a vendor of choice for procurement leaders seeking both results and relationships.
In a market where software capabilities are rapidly converging, emotional capital has emerged as a true differentiator. For procurement teams navigating complex digital transformations, partners like Scanmarket provide not just a platform but a sense of confidence, fairness, and collaboration that ensures long-term success.
As the sourcing technology landscape evolves, one truth is clear: the future belongs to vendors who can inspire trust as much as they deliver innovation. Download the full Info-Tech 2025 Emotional Footprint Report to explore the complete vendor comparisons and insights.
For more information, please visit our website, watch a demo, or talk to our sales team today.
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